A very special offer!

Here are the bonuses you'll receive after you purchase three copies from Books-A-Million.

Purchase 3 Copies

from Books-A-Million

Bonuses Received:

The Unicorn Project Maxine & Bill high five t-shirt
The Unicorn Project socks

Official sticker bundle
The Five Ideals poster (printable PDF)
Beyond the Phoenix Project ebook
$3 donated to Girls Who Code

(teaches girls coding at an early age)

$3 donated to Operation Code
(helps veterans get technology jobs)
The Unicorn Project Maxine & Bill high five t-shirt
The Unicorn Project socks

The Five Ideals poster (.PDF)

Official sticker bundle
Beyond the Phoenix Project ebook
$3 donated to Girls Who Code (teaches girls coding at an early age) & $3 donated to Operation Code (helps veterans get technology jobs)
How to participate

Send us proof of purchase

This is how we confirm your participation.

It's simple. The instructions are in the email you'll receive.



Enter your info below, and then order from Books-A-Million to participate in the offer. Offer ends at 11:59pm pacific on November 27. Available in the US only.

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Why we're doing this

As you may know by now, The Unicorn Project will be released next week on Tuesday, November 26. It takes place in the same timeline as The Phoenix Project, but this time telling the story from the perspective of a senior developer.

Over the past several months, we’ve put the book in the hands of trusted colleagues, respected critics, and attendees of DevOps Enterprise Summit.

I’m delighted by what people have been saying about it!

  • May Xu, Principal Consultant, ThoughtWorks, wrote: “ Loved the book! If you’re in any Digital business, I would strongly recommend you to read this… The Unicorn Project in my view is about how to create the story of 'fast beats slow' as part of digital transformation effort of the company.
  • Adam Tornhill, Founder, Empear AB, wrote: “I just published my review of The Unicorn Project... Besides being a great read that I learned a lot from, packaging what is fundamentally deep, technical insights into a page turner is quite an achievement. Highly recommended!
  • Yasmary Diaz, Senior Manager, Ultimate Software, tweeted: “ Humbled & honored to review @RealGeneKim‘s unproofed manuscript of The Unicorn Project ! Loved the #PhoenixProject but #UnicornProject takes it to another level. #DevOps nightmares guaranteed!

In the midst of all this excitement, we've put together a special gift bundle to celebrate the upcoming release. When you order three copies of The Unicorn Project, we’ll send you a pair of Unicorn Project themed socks and t-shirt, stickers, a digital poster and Beyond the Phoenix Project.

Plus for every book sold as part of this offer, we’ll also donate $1 to each of these fantastic charities: Girls Who Code (who teaches girls coding at an early age) and Operation Code (who helps veterans get technology jobs).

All you need to do is:

1. Pre-order three hardcover copies from Books-A-Million or Barnes & Noble
2. Send us the receipt

We will then send you a confirmation email, and ask you where you’d like your merch sent.

This offer ends on November 27 at 11:59 p.m. PT, and is available in the US only. (Apologies to international folks. We promise we ️ you, but the shipping costs and dealing with customs made it too tricky for us to do it this year).


When are these offers available until?

Proof of purchase must be sent to us by 11:59pm pacific on November 27th.

How do I show you I bought the books?

Sign up using the form, and reply to the email we send you with a photo of the invoice or receipt. It can be as simple as a screenshot.

Why can’t I just buy the books from Amazon?

Gene has decided to make a run at getting The Unicorn Project on the top bestsellers lists (e.g., NY Times, WSJ, USA Today) which means that we need hardcover books to be purchased from a variety of retail locations, not just through Amazon.

What if I'm based internationally?

This offer is only available in the US.

How do I get all my Unicorn merch?

We’ll mail it to you!

This offer expires at 11:59pm pacific on 11/27/2019 or while supplies last. Offer may not be combined with any other offer. Offer may not be split or transferred. Books will begin shipping no sooner than November 26th, shipping times vary. All offer items must be redeemed by 11:59pm pacific on 11/27/2019. IT Revolution may replace other-than-limited items if items become unavailable after purchase with something of equal or greater value. All sales are final.