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Multiple award-winning CTO, researcher, and bestselling author Gene Kim hosts enterprise technology and business leaders.
In the first part of this two-part episode of The Idealcast, Gene Kim speaks with Dr. Ron Westrum, Emeritus Professor of Sociology at Eastern Michigan University.
In the first episode of Season 2 of The Idealcast, Gene Kim speaks with Admiral John Richardson, who served as Chief of Naval Operations for four years.
Weekly discussion around “Deming’s Journey to Profound Knowledge” with author John Willis.
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Is slowify a real word?
Could right fit help talent discover more meaning and satisfaction at work and help companies find lost productivity?
The values and philosophies that frame the processes, procedures, and practices of DevOps.
This post presents the four key metrics to measure software delivery performance.
March 2, 2021
In traditional project-based technology organizations, funding for the technology group is derived by executive leadership based on a prioritization schedule of big-ticket items stacked up against historical overhead expenditures.
This budgeting exercise is a painful process and is nothing more than a wild guess at how much funding will be necessary to meet the needs of their business counterparts. This common practice results in management struggling to manage a budget that was set up to fail before funds were even distributed.
Unfortunately, most organizations continue to use this imprecise method of funding. An indicator of success in product-centric delivery is an increased focus on funding capacity and outcomes instead of blanket funding requirements.
All domains of product transformation require a large amount of fortitude and resilience from the transformers. Organizational inertia is strong in every corner of the organization, but altering the funding model may be the most difficult part of a transformation. Preconceived notions of how time is kept, how assets and projects are capitalized, and how departments are held accountable may be some of the most difficult structures to overcome.
With that being said, if you can work within the boundaries of your organization’s current funding model to incubate the transformation, changes can be introduced slowly and show a great deal of success with the transformation.
The funding model is crucial to scaling your transformation. Although you can typically start a transformation and incubate a few teams within a traditional funding model, an antiquated funding model will create a huge amount of friction to the success of your transformation because of the difficulty in showing business outcomes and value from the product teams.
Product-centric organizations hold leaders accountable by encouraging results that deliver value to both the business and the customer, whereas project-based organizations use budgets and timelines to measure success. The phrase “on time, on scope, on budget” has no place in a product organization. Product organizations are held to the standard of delivering value to the customer rather than simply meeting a set of requirements.
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Through our interviews, we noticed that an organization’s funding model could either be an impediment or a catalyst to shifting from project to product. Many responses highlighted the role of finance and funding in a successful shift.
While the responses all indicated the importance of the funding model in the transformation, there was a wide range of variance in how organizations encountered and managed this domain. From this, we were able to gather the following practices and recommendations in terms of how the funding cycle interacts with the transformation.
It became apparent very early in our research that the funding model in large enterprises was typically one of the last domains to show significant change. Using the three-stage model of incubate, scale, and optimize, the incubation stage showed the least amount of change in the funding model across all of the transformation interviews.
A good rule of thumb for the funding model in the incubation stage is to “fight winnable battles.” Transformation teams used several strategies that became the incubate indicators:
Once organizations find traction in their transformation and move out of the incubation stage and into the scaling stage, they encounter a different set of indicators. From our interviews, the scaling indicators build upon the incubation stage, often solidifying and standardizing earlier transformation efforts.
Since the funding model domain seems to trail other domains in its ability to permeate the business-side of the enterprise, the optimize stage is where the business and technology groups start funding capacity and value as a single organization.
Based on our interviews, it appears that the path to transformation was idiosyncratic based on the specific enterprise. We noticed several organizations were in the process of either changing or reviewing how funding was provided and released to software and IT initiatives, and how value delivery was tracked by their financial partners.
For example, the technology leadership team at one organization realized that projects and time tracking were an impediment to innovation. To combat the friction to innovation, the transformation team spoke to an external finance team at another large tech company who made the case that, at the accounting level, tracking time for software delivery projects was fundamentally flawed. This information motivated the organization’s finance team to shift to a model that was shown to be more effective by a software innovator.
However, when it came time to implement the model, there was no clear replacement within the organization, and the change was limited to select customer-facing teams. This is an excellent example of how changing the funding model domain can be very difficult at an enterprise level, requiring a large amount of political capital and partnership with the finance organization.
Another common trend was a lack of consistency in what was funded. Organizations that embraced Agile were exploring the funding of features and epics. Those who were deploying the “Spotify Model” were exploring funding teams, otherwise referred to as capacity. Others were exploring funding strategic initiatives and in one case OKRs themselves.
Some of the best-case transformation scenarios were also uncovered during this exercise. Indicators show the practices that most should follow and look to implement, but the scenarios below are unique to organizations fertile for more aggressive tactics:
The largest and most prevalent constraints we encountered and documented in the funding model domain relate to how transitioning the funding model must at once overcome yet utilize the project-based funding gates that already exist.
Our subjects demonstrated how important it is to involve Finance in the shift from project to product. Although there is clear guidance on how to fund project-oriented initiatives, the lack of a clear model for financing products can be an impediment to true product-centric transformation. Drawing from successful models at other organizations or establishing best practices, like flow metrics in Project to Product, can help provide the finance team with a good foundation for change.
In the continuing posts in this series, we will explore each of the Seven Domains of Transformation in more detail.
In the full white paper, The Project to Product Transformation, you will find not only the guidance indicators to create, increase, and sustain velocity, but also the negative force learnings that should help you avoid pitfalls in your transformational journey.
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