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Moving from Project to Product

By Ross Clanton, Carmen DeArdo, Mik Kersten, Alan Nance, Karen Person, Jason Zubrick

Modernizing Traditional Enterprise Operating Models

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As we continue to move into the digital economy, where optimizing for speed and focusing on customers is critically important, many enterprises are struggling with the constraints of their current technology operating models.

These models were designed when IT was intended to be a back-office function optimized for cost and predictability.

Many enterprises have been moving to address this problem through adopting Agile and DevOps practices.

However, a project management paradigm is still being used to fund, track, and manage work in enterprise IT.

That paradigm contradicts the concepts of flow, feedback, and continual learning that underpin DevOps and modern software delivery.

As a result, organizations get stuck in their Agile and DevOps transformation efforts, limiting potential gains in business agility, revenue growth, and competitiveness.

However, there is a solution to unlock this problem that requires a business-driven strategy to move business and IT from a project- to product-based operating model.

By Ross Clanton, Carmen DeArdo, Mik Kersten, Alan Nance, Karen Person, and Jason Zubrick.

  • Publication Date 2018
  • Pages 23

Features

  • Case Studies

    This paper provides clear evidence supporting its position through real-life case studies and examples from across industries.

  • Expert Authors

    This paper is written by experienced leaders who have led their own successful transformations within large enterprise organizations.

  • Clear Guidance

    This paper offers clear guidance and recommendations for organizations looking to make the transition from a project-focused to a product-focused way of working.

  • All Levels

    Change Agents can come from anywhere on the org chart. This paper directly provides guidance on how to lead change no matter your role or title.

About the Resource

As we continue to move into the digital economy, where optimizing for speed and focusing on customers is critically important, many enterprises are struggling with the constraints of their current technology operating models.

These models were designed when IT was intended to be a back-office function optimized for cost and predictability.

Many enterprises have been moving to address this problem through adopting Agile and DevOps practices.

However, a project management paradigm is still being used to fund, track, and manage work in enterprise IT.

That paradigm contradicts the concepts of flow, feedback, and continual learning that underpin DevOps and modern software delivery.

As a result, organizations get stuck in their Agile and DevOps transformation efforts, limiting potential gains in business agility, revenue growth, and competitiveness.

However, there is a solution to unlock this problem that requires a business-driven strategy to move business and IT from a project- to product-based operating model.

By Ross Clanton, Carmen DeArdo, Mik Kersten, Alan Nance, Karen Person, and Jason Zubrick.

Ross Clanton
Carmen DeArdo
Mik Kersten
Alan Nance
Karen Person
Jason Zubrick
Ross Clanton

Ross Clanton

Chief Architect, Managing Director - Technology Transformation at American Airlines

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Carmen DeArdo

Carmen DeArdo

Author, VSM Consulting

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Mik Kersten

Mik Kersten

Dr. Mik Kersten started his career as a Research Scientist at Xerox PARC where he created the first aspect-oriented development environment. He then pioneered the integration of development tools with Agile and DevOps as part of his Computer Science PhD at the University of British Columbia. Founding Tasktop out of that research, Mik has written over one million lines of open-source code that is still in use today, and he has brought seven successful open-source and commercial products to market. Mik’s experiences working with some of the largest digital transformations in the world has led him to identify the critical disconnect between business leaders and technologists. Since that time, Mik has been working on creating new tools and a new framework for connecting software value stream networks and enabling the shift from project to product. Mik lives with his family in Vancouver, Canada, and travels globally, sharing his vision for transforming how software is built.

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Alan Nance

Alan Nance

Digital Transformation leader in large enterprise. Leading The Art and Science of Experience. The #DEXprophet HDI Top 25 Thought Leader, Ambassador DevOps Institute, certified XLA Master Trainer. Digital Anthropologist

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Karen Person

Karen Person

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Jason Zubrick

Jason Zubrick

Chief Technology Officer at PICKUP

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