Skip to content

From Project to Product to Problem-Solving

By Ross Clanton, Amy Walters, David Silverman, Heather Mickman, Lucas Rettig, Pat Birkeland, Paula Thrasher, Rosalind Radcliffe, Jeffrey Snover

Cross-Product Management and Cross-Product Prioritization

EBook Available Now On:

As businesses become increasingly digital and product driven, companies are pivoting to product-centric operating models. The backbone of such models is a network of teams aligned to a set of value streams and empowered to set their own objectives and paths to achieving them. Unlike project-driven companies, which are driven by temporary endeavors with predefined scopes, product-centric companies organize people and goals around products that continuously deliver value to customers.

While much more agile than their project-based predecessors, product-based organizations face two common execution challenges. First, maintaining continuous alignment among multiple autonomous product teams is a daunting task. Leaders’ perspectives on what is important is likely to vary based on the products they lead. To their teams, it can be very frustrating when a corporate-level initiative disrupts their local prioritization processes, causing them to pull focus from what is most important for the product to what is most important for the business.
Second, even with the most thoughtfully designed value streams, some dependencies between products typically remain. When dependencies cannot be decoupled, product teams must negotiate whose road map will be compromised, which is a challenging exercise in the absence of a larger, global prioritization framework
  • Publication Date 2021
  • Pages 22

Features

  • Successful Scaling

    This paper focuses on how product-centric organizations can maintain success by clearly scaling and maintaining visibility.

  • Expert Authors

    This paper is written by experienced leaders across industries who have led project to product transformations.

  • Patterns and Antipatterns

    This paper helps readers understand and apply the lessons to their organizations through the use of clear patterns and antipatterns (called accelerating and decelerating factors).

  • All Levels

    Change Agents can come from anywhere on the org chart. This paper directly provides guidance on how to lead change no matter your role or title.

About the Resource

As businesses become increasingly digital and product driven, companies are pivoting to product-centric operating models. The backbone of such models is a network of teams aligned to a set of value streams and empowered to set their own objectives and paths to achieving them. Unlike project-driven companies, which are driven by temporary endeavors with predefined scopes, product-centric companies organize people and goals around products that continuously deliver value to customers.

While much more agile than their project-based predecessors, product-based organizations face two common execution challenges. First, maintaining continuous alignment among multiple autonomous product teams is a daunting task. Leaders’ perspectives on what is important is likely to vary based on the products they lead. To their teams, it can be very frustrating when a corporate-level initiative disrupts their local prioritization processes, causing them to pull focus from what is most important for the product to what is most important for the business.
Second, even with the most thoughtfully designed value streams, some dependencies between products typically remain. When dependencies cannot be decoupled, product teams must negotiate whose road map will be compromised, which is a challenging exercise in the absence of a larger, global prioritization framework

Ross Clanton
Amy Walters
David Silverman
Heather Mickman
Lucas Rettig
Pat Birkeland
Paula Thrasher
Rosalind Radcliffe
Jeffrey Snover
Ross Clanton

Ross Clanton

Chief Architect, Managing Director - Technology Transformation at American Airlines

To Author Archive
Amy Walters

Amy Walters

Product Agility Lead | Principal Coach | Digital Platforms & Capabilities at U.S. Bank

To Author Archive
David Silverman

David Silverman

Founder and CEO at CrossLead

To Author Archive
Heather Mickman

Heather Mickman

CIO at Gap Inc.

To Author Archive
Lucas Rettig

Lucas Rettig

Sr. Director - Product Management

To Author Archive
Pat Birkeland

Pat Birkeland

Business Analytics Platform Services Operations Lead

To Author Archive
Paula Thrasher

Paula Thrasher

Leading Digital Transformation | Sustainability and Reliability | DevOps, Cloud Transformation Public Speaker

To Author Archive
Rosalind Radcliffe

Rosalind Radcliffe

IBM Fellow, CIO DevSecOps CTO

To Author Archive
Jeffrey Snover

Jeffrey Snover

Technical Fellow and CTO

To Author Archive

Similar Resources