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The Project to Product Transformation

By Ross Clanton, Amy Walters, Jason Zubrick, Pat Birkeland, Mik Kersten, Alan Nance, Anders Wallgren

Practical Guidance from Fourteen Enterprise Journeys

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This follow-up paper to 2018’s Moving from Project to Product pulls together the do’s and don’ts of enterprise product transformation.

Using the decades of experience of the authors and their peers at the DevOps Enterprise Forum, this paper compiles that knowledge into something digestible and applicable for any organizational transformation.

The transformation from project to product is broken into domains as well as different stages.

These segments contextualize the struggles and hurdles that occur at different times during the project to product transformation.

  • Publication Date 2019
  • Pages 98

Features

  • Case Studies

    This paper uses 14 real-life examples to help illustrate how to successfully transform from a project-centric organization to a product-centric organization.

  • Expert Authors

    This paper is written by experienced practitioners who have led their own successful project to product transformations within large enterprise organizations.

  • Practical Guidance

    The seven domains of transformation presented in this paper help readers easily understand and apply the principles to their own unique situations.

  • All Business Leaders

    This paper is written for business leaders in all industries, regardless of if they work in the technology sector.

About the Resource

This follow-up paper to 2018’s Moving from Project to Product pulls together the do’s and don’ts of enterprise product transformation.

Using the decades of experience of the authors and their peers at the DevOps Enterprise Forum, this paper compiles that knowledge into something digestible and applicable for any organizational transformation.

The transformation from project to product is broken into domains as well as different stages.

These segments contextualize the struggles and hurdles that occur at different times during the project to product transformation.

Ross Clanton
Amy Walters
Jason Zubrick
Pat Birkeland
Mik Kersten
Alan Nance
Anders Wallgren
Ross Clanton

Ross Clanton

Chief Architect, Managing Director - Technology Transformation at American Airlines

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Amy Walters

Amy Walters

Product Agility Lead | Principal Coach | Digital Platforms & Capabilities at U.S. Bank

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Jason Zubrick

Jason Zubrick

Chief Technology Officer at PICKUP

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Pat Birkeland

Pat Birkeland

Business Analytics Platform Services Operations Lead

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Mik Kersten

Mik Kersten

Dr. Mik Kersten started his career as a Research Scientist at Xerox PARC where he created the first aspect-oriented development environment. He then pioneered the integration of development tools with Agile and DevOps as part of his Computer Science PhD at the University of British Columbia. Founding Tasktop out of that research, Mik has written over one million lines of open-source code that is still in use today, and he has brought seven successful open-source and commercial products to market. Mik’s experiences working with some of the largest digital transformations in the world has led him to identify the critical disconnect between business leaders and technologists. Since that time, Mik has been working on creating new tools and a new framework for connecting software value stream networks and enabling the shift from project to product. Mik lives with his family in Vancouver, Canada, and travels globally, sharing his vision for transforming how software is built.

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Alan Nance

Alan Nance

Digital Transformation leader in large enterprise. Leading The Art and Science of Experience. The #DEXprophet HDI Top 25 Thought Leader, Ambassador DevOps Institute, certified XLA Master Trainer. Digital Anthropologist

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Anders Wallgren

Anders Wallgren

Vice President of Technology Strategy at CloudBees

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