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The Construction Of “The Phoenix Project:” Using The Downward Spiral To Better Sell DevOps

In this blog post, I will describe why we modeled “The Phoenix Project” so closely on Dr. Eliyahu Goldratt’s seminal book “The Goal: A Process of Ongoing Improvement,” how we used Dr. Goldratt’s Logical Thinking Processes to create a succinct description of the IT downward spiral that almost every organization is affected by, and then I’ll describe the resulting structure
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How We Used Google AdWords For Title/Subtitle Testing For “The Phoenix Project”

In this post, I will describe the six steps we went through to use Google AdWords to test titles/subtitles for “The Phoenix Project” book, how we tested with specific audiences as defined used the UX-style personas for each of the major characters in the book, how we interpreted the AdWords campaign results, and our conclusions and final decision on the
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Where To Learn More About Concepts In “The Phoenix Project” (Part 1)

On behalf of my co-authors, George Spafford and Kevin Behr, thank you for all your kind words and support for The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win. One of the most requested items has been a list of recommended reading and further resources to learn more about the philosophies, tools and techniques that were
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Ordering FAQ for “The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win”

There have been many questions via email and Twitter about ordering “The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win,” so we’ve put together an FAQ.  I hope this helps!   Give us feedback!  :) Q: Amazon.com says the hardcover edition of “The Phoenix Project” book is “Temporarily out of stock.”  How can I get a
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“The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win” Is Now Available! (Belated Announcement)

I’m thrilled to announce that “The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win” launched on January 15th and you can now buy it in hardcover and Kindle here, as well as on the IT Revolution book page. (Note that Amazon is currently showing the hardcover book as “out of stock,” even though there are books
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Here’s How The Amazing Twitter Infosec Team Helps DevOps

Want to see how infosec integrates into a DevOps work stream? Watch this fantastic talk by Justin Collins (@presidentbeef), Neil Matatall (@ndm), and Alex Smolen (@alsmola) from Twitter, called “Put Your Robots To Work: Security Automation at Twitter.” (Slides are here and video is here.) Watching this talk should be required for any infosec person who wants to see how they can
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DevOps Reading List

As I travel the globe spreading the word of DevOps I find my self having to repeatedly go back and make up reading lists for people.  Here are some of those lists.. My Posts over the past few years… What Devops Means to Me (2010) DevOps Driven Demand (2011) The Five Why’s of Cloud (2011) The Convergence of DevOps (2012)
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My PuppetConf Keynote: “Why We Need DevOps Now” (Video)

A couple months ago, I had the privilege of keynoting at PuppetConf 12.  The Puppet crew put together a fantastic two days of talks, and it was a wonderful opportunity to reconnect with so many people in the DevOps tribe. The first part of my 25 minute talk was about the downward spiral that happens in almost every IT organization,
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One Of The Best DevOps Talks On IT Transformation: “Continuously Deploying Culture” by Rembetsy and McDonnell, Velocity London 2012

At Velocity London 2012, I saw one of the top five presentations I’ve ever seen in my life. In their talk “Continuously Deploying Culture,” Michael Rembetsy @mrembetsy, LinkedIn) and Patrick McDonnell (@mcdonnps, LinkedIn) described the story of their amazing IT transformation that started in 2008. Etsy is often spoken in the same breath as companies like Netflix, Facebook, Twitter, Amazon, Joyent. These
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DevOps Town Hall Meetings

Damon Edwards and John Willis will be holding quarterly Devops Town Hall meetings. The idea is to have the community nominate online presentations, videos, articles or slideshare presentations that have occurred over the past quater. The first meeting is planned for Friday December 14, 2012. More details will be provided for the logistics of the meeting. For now we would
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