The Unicorn Project
A Novel about Developers, Digital Disruption, and Thriving in the Age of Data
by Gene Kim
Every company going through a digital transformation needs to make this a must-read for all leaders.
COURTNEY KISSLER

VP, Global Technology
NIKE, Inc.

"Every company going through a digital transformation needs to make this a must-read for all leaders."
COURTNEY KISSLER

VP, Global Technology, NIKE, Inc.

The Phoenix Project brought readers The Three Ways.

Now with The Unicorn Project, Gene Kim introduces...

The Five Ideals

THE FIRST IDEAL: Locality and Simplicity

THE SECOND IDEAL: Focus, Flow, and Joy

THE THIRD IDEAL: Improvement of Daily Work

THE FOURTH IDEAL: Psychological Safety

THE FIFTH IDEAL: Customer Focus

The Unicorn Project is the organizational civil-war novel that every technology and business trailblazer must read.

CHRISTOPHER O'MALLEY

President and CEO
Compuware

"The Unicorn Project is the organizational civil-war novel that every technology and business trailblazer must read."

CHRISTOPHER O'MALLEY

President and CEO, Compuware

The highly anticipated follow-up to the bestselling title, The Phoenix Project.

In The Unicorn Project, we follow Maxine, a senior lead developer and architect, as she is exiled to the Phoenix Project, to the horror of her friends and colleagues, as punishment for contributing to a payroll outage. She tries to survive in what feels like a heartless and uncaring bureaucracy and to work within a system where no one can get anything done without endless committees, paperwork, and approvals.

The Age of Software is here, and another mass extinction event looms—this is a story about rebel developers and business leaders working together, racing against time to innovate, survive, and thrive in a time of unprecedented uncertainty…and opportunity.
Gene Kim does a masterful job of showing how a dynamic, discovery-oriented approach to technology transformation can combine the efforts of many to create lasting business advantages for all.
DR. STEVEN SPEAR

Author of The High Velocity Edge
Sr. Lecturer at MIT
Principal of HVE LLC

"Gene Kim does a masterful job of showing how a dynamic, discovery-oriented approach to technology transformation can combine the efforts of many to create lasting business advantages for all."

DR. STEVEN SPEAR

Author of The High Velocity Edge, Sr. Lecturer at MIT, Principal of HVE LLC

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The Unicorn Project is amazing, and I loved it 100 times more than The Phoenix Project….It made me remember every step we’ve gone through at adidas in the last 4 years.
FERNANDO CORNAGO

Senior Director Platform Engineering
Adidas

"The Unicorn Project is amazing, and I loved it 100 times more than The Phoenix Project….It made me remember every step we’ve gone through at adidas in the last 4 years."

FERNANDO CORNAGO

Senior Director Platform Engineering, Adidas

Available Downloads & Extra Materials
Combined Book Excerpts #1-4
Audiobook Excerpts
Fill in your info below for access. Plus get notifications about the next excerpt releases & all other The Unicorn Project content.
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As important as The Phoenix Project was for managing organizational change, The Unicorn Project is for the vast majority of us who actually solve problems. This book provides a vision for software engineers for generations to come.
DR. TOM LONGSTAFF

Chief Technology Officer
Carnegie Mellon University Software Engineering Institute

"As important as The Phoenix Project was for managing organizational change, The Unicorn Project is for the vast majority of us who actually solve problems. This book provides a vision for software engineers for generations to come."

DR. TOM LONGSTAFF

Chief Technology Officer, Carnegie Mellon University Software Engineering Institute

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The author of The Unicorn Project

Gene Kim is a Wall Street Journal bestselling author, researcher, and multiple award-winning CTO. He has been studying high-performing technology organizations since 1999 and was the founder and CTO of Tripwire for 13 years. He is the author of six books, The Unicorn Project (2019), and co-author of the Shingo Publication Award winning Accelerate (2018), The DevOps Handbook (2016), and The Phoenix Project (2013). Since 2014, he has been the founder and organizer of DevOps Enterprise Summit, studying the technology transformations of large, complex organizations.

In 2007, ComputerWorld added Gene to the “40 Innovative IT People to Watch Under the Age of 40” list, and he was named a Computer Science Outstanding Alumnus by Purdue University for achievement and leadership in the profession.

He lives in Portland, OR, with his wife and family.

Gene Kim
Author & Researcher

The Unicorn Project clarifies the what and why of digital transformation.

JEFFREY SNOVER

Technical Fellow
Microsoft

"The Unicorn Project clarifies the what and why of digital transformation."

JEFFREY SNOVER

Technical Fellow, Microsoft

Purchase The Unicorn Project

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