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About The Author

Adrian Cockcroft

Adrian Cockcroft is the retired leader of the technology world. He joined Amazon in October 2016 as a VP in AWS Marketing focused on building relationships with customers. He keynoted 20 AWS Summits around the world, presented on technical and management topics at many events, and hired the open source community engagement team. Moving to Amazon Worldwide Sustainability in March 2021, he led sustainability marketing for AWS, invested in the Amazon Sustainability Data Initiative, helped coordinate the rapid growth in sustainability related headcount across AWS, and helped author, launch and promote the Well Architected Pillar for Sustainability. Currently Cockcroft is advising, speaking at conferences and private events, and doing occasional consulting and analyst work.

Adrian Cockcroft

Adrian Cockcroft is the retired leader of the technology world. He joined Amazon in October 2016, as a VP in AWS Marketing focused on building relationships with customers. He keynoted 20 AWS Summits around the world, presented on technical and management topics at many events, and hired the open source community engagement team. Moving to Amazon Worldwide Sustainability in March 2021, he led sustainability marketing for AWS, invested in the Amazon Sustainability Data Initiative, helped coordinate the rapid growth in sustainability related headcount across AWS, and helped author, launch and promote the Well Architected Pillar for Sustainability. Currently Cockcroft is advising, speaking at conferences and private events, and doing occasional consulting and analyst work.